Built to The Professional Flooring Contractor's Standards

Products: Project-by-project products to meet any custom specification. Project-specific raw platforms sourced through independent mills, including matching custom stairs, transitions, and panels/walls. Available in both custom prefinished and unfinished hardwood.

Project Filter:  Our infrastructure is not well-suited for projects focused solely on price driven off-the-shelf material without custom parameters.

Operations: A trade-only specialty division of Premiere Finishing & Coating, Reidsville, NC 75,000-square-foot production facility equipped with high-volume flat-line finishing systems and an automated spray booth.

The Overhead Advantage: The dedicated project office operates without retail showrooms, multi-city sales teams, or corporate field reps, removing traditional markups.

Benefits & Value: Direct-from-the-line factory pricing. Job-by-job coatings upgrades. Dual-stage quality inspection (at the raw platform mill, and pre- and post-finish run). Enhanced visual results driven strictly by higher lumber grade specifications.

When to Use Us: When off-the-shelf retail collections fall short and your work requires a superior product—featuring custom thicknesses, thicker sawn wear layers, custom widths, or long random plank lengths - whether matching a spec or developing a spec.

Direct Estimating & Technical Support

George Celtrick  | 40 Years of Hardwood Industry Experience
Office: 828-513-0770
Mobile: 512-247-1265

Email: george@whitewoodproducts.com

Physical Sample Submission:

For custom color-matching, ship your physical color controls to: